Minimum <head> checklist
- Unique
<title>that names the page and brand. <meta name="description">— one or two sentences for search snippets.<link rel="canonical">— the preferred URL when duplicates or query variants exist.<link rel="icon">— SVG or PNG favicon so tabs are identifiable.- Open Graph (
og:title,og:description,og:image,og:url,og:type) and a Twitter/X card for link previews.
View this page’s source to see a complete worked example. URLs here use example.com placeholders.
Consistent help
When a site offers help (docs link, contact, chat), keep that mechanism in the same relative order across pages (WCAG 2.2 SC 3.2.6). This footer help link is the pattern.